Marrkit’s Memorable Memos

November 26, 2008

If one studied the memos which did the rounds, one could quite easily imagine the events that led to it.

Each crisis faced was thus chronicled by an appropriately worded memo. New administrative rules were created at the drop of a hat. No matter how absurd.

The current memo in circulation often indicated an accurate reading of the administrative woes of the company. Good practices of HR & Personnel Management were, however, realms that no one in this department had ever entered.

At other times, the memos reflected the diabolical cunning with which the small organisation (read LL & co.) found new ways to frustrate us and take the joy out of living.

Office Memo no. 91

Dear Marrkitians,

We are happy to see that our new policy of introducing alternate Saturdays as a half-day off for the first time in the history of this company was welcomed by all.

However, we have noticed that some employees have taken undue advantage of our leave rules. (Author’s note: One of the newcomers had had the temerity to club his compensatory leave with a Sunday)

Here are new amendments to the Marrkit leave rule policy:-

  1. If you have not taken an alternate Saturday off in the month, you are entitled to take a compensatory half-day leave on any other day of the week.
  2. This compensatory leave can only be taken in the week following the Saturday you worked on. It expires thereafter.
  3. It cannot be taken on any day preceding or succeeding a holiday, including Sundays. (Saturdays & Mondays, therefore, cannot be taken as a half day off)
  4. Care should be taken, after permission from your respective group head, that your day of leave does not hinder regular flow of work. (Author’s note: The clincher. This clause effectively meant that no one could take any compensatory leave… ever.)
  5. More than two persons cannot take the compensatory leave on the same day. More than one person in the same group cannot take the compensatory leave on the same day.
  6. Please submit your application letter for compensatory leave in triplicate, that is, one copy to LL, one to the EA and one to the respective group head.

Kindly adhere to these rules. This memo is available in the leave rule file for reference.

Signed

LL

Office Memo no. 123

Dear Marrkitians,

Greetings for this festive season!

The Diwali bonus cheques will be given out on the day of Diwali at 8 a.m.

Kindly be present for the pooja and to receive the swami’s blessings. The swami will be from Iskcon temple.

Signed

LL

Office Memo no. 145

Dear Marrkitians,

Days on which Marrkit will observe a public holiday for this year:

  1. 1st January
  2. Republic Day – 26th January
  3. Independence Day – 15th August
  4. Diwali day

No other public or bank holiday will be recognized.

Signed

LL

Office Memo no. 162

Dear Marrkitians,

The biscuits and snacks provided in the office pantry are for all to enjoy as a facility, however they are primarily provided to be served to clients.

Our office boys have reported that in the last month, the standard biscuit, tea and coffee stock has depleted far more quickly.

This is a gentle reminder that as per our new Marrkit Cost Cutting policy, we would like to hope that we can refrain from having to increase supplies for the next month. We appreciate your support.

Signed

LL

Office Memo no. 179

Dear Marrkitians,

I will be going for my annual vacation to Switzerland from 15th April to 29th May.

Kindly note that no group heads are allowed to take leave during this time. I am confident that you will ensure that the office remains fully operational in every way.

During my absence, I will call at 9.00 a.m. (IST) to speak to the group heads, everyday.

Signed

LL

Office Memo no. 185

Dear Marrkitians,

It has been brought to our notice that two employees left for lunch outside of the office premises for 25 minutes.

We expect you to be present in the office during your lunch in case of call, emergency or requirement for your clients.

Signed

LL

Office Memo no. 204

Dear Marrkitians,

Your cars are parked at the parking space within building premises at your own risk.

We regret to state that in the event of any Marrkit office boy helping himself to your car keys and damaging your car, this organisation will not take responsibility for the same.

Signed

LL

Office Memo no. 222

Dear Marrkitians,

It has been brought to our notice that some of you are not printing out all emails received at the company email id. Kindly see to it that all emails received and sent are maintained as a printout.

Signed

LL

Office Memo no. 244

To A. Joshi,

Still awaiting a printout of the complete company website for review.

LL

Am sure you’ll forgive the brief digression from work-related chronicles for a random break from frivolity.

Found myself thinking of what makes a heart of gold and had to put this down.

As we go through life, it gets rarer to meet people you form close friendships or even friendships with, irrespective of their gender.

It happens, but at a slower pace, as one’s growing years of school, college and sometimes early work days usually chronicle the start of lasting friendships which can easily pick up over the years where you left them off – if at all.

What differentiates a good soul from the selfish? Or from those who go through life blissfully unaware of anyone but themselves and their own problems?

I have been fortunate to keep meeting lovely people at every stage of life, some of whom slowly mature into lasting friends.

What tends to stick in my memory are simple acts of kindnesses, which have been good markers for the best human beings one knows – the good souls you meet through life.

Just small, simple, acts of consideration.

Whether a pal from yesteryears who makes it fun on the dance floor without making you feel like a dweeb, even though you can’t shake a leg to save your life.

Or those who sacrifice a Saturday evening to attend a boring documentary film screening, get there early and stay right to the end, because they sense you need the moral support of a friendly face around.

Includes you in a gathering of their intimate buddies for a fun evening, probably knowing you’d be doing nothing otherwise.

At midnight, fixed up an emergency consultation with a top specialist doc for your friend (whom he doesn’t even know), for 8 a.m. next morning.

Or someone who planned and surprised you with tickets and a visit to a one-dayer, knowing you hate watching cricket but still wanted you to experience it, live.

Contacts you occasionally long distance, nationally or internationally, just to say hullo in case you’re wallowing in a rare bout of self-pity or loneliness.

Calls you up for your professional opinion on an issue, knowing fully well that he doesn’t really need it but just wanted you to feel involved.

Or indulged in a leisurely bout of shopping and long conversations over coffee, knowing you enjoy her company as much as she does yours.

Or invites you to visit and stay over with their family, in a new city.

Or sends over a tasty snack or special dish for a meal when you’re alone, knowing you’d have lost motivation to cook.

Or have dedicated their lives to a social cause leading to a manic lifestyle and hectic schedule but still find time to call and see if you’re doing okay every once in a while.

Or drives over at midnight on Xmas eve just for a leisurely chat over coffee.

These are only a few examples but what they all have in common is that none of them would ever mention this ever again, or possibly even remember it.

Or feel that it was any kind of a big deal.

This is a tribute to the truest hearts of gold I know for real, throughout my life – am fortunate and thankful for them.

One of the boys

November 13, 2008

Have been described as one of the boys with such monotonous regularity from platonic guy friends (most of them – either happily married or happily separated and/or divorced) that I no longer automatically imagine a fast-forwarded Kafkaesque metamorphosis into a male version of myself. To picture this if you have nothing better to do, hark back to MJ’s Black or White video. Hey, judge the man(“?”), not his music.

But back as a newbie corpie, I would’ve been horrified to be described such.

Most of our clients were pushing 60 plus, which was good. Kept my mind on the job.

It was usually the least personable ones who chose to display certain annoying traits. Like the self-important EA to the MD of a mammoth group that probably contributed to a substantial percentage of India’s GDP with their taxes, who wanted to generate my horoscope to see compatibility with the company & presumably the managerial cadre. (Note to global readers: No further explanation on this follows, cause I haven’t understood how this was supposed to work either.) Ofcourse, I’d refused.

Or, the young marketing head of an FMCG competing with the brand leader, whose ambition was to reach no. 2 position versus them. Currently somewhere at no. 6, his part-time mission however, was to get home phone numbers of anything that crossed his path in a skirt.

Dealing with unwanted male attention in a world where you were the only one in the room with ovaries, became second nature. Strange and inventive tactics had to be adopted to deal with it which perhaps will catalogue some other time.

It often resulted in conversations like this:

Occasion no. 1: Last 10 minutes of training for reluctantly assembled sales reps

Me (in a mix of Hindi & English): Okay everyone, this was how to fill in the stock & sales summary every cycle. You already know how to analyse your daily sales numbers to get this information. And this wraps it up! (Pause) We have ten minutes for clarifications. (Long pause…) Any questions?

Sales reps (in a resounding chorus, with their murderous expressions being replaced by those of relief): No, SIR!!!

Rather than taking it as a slur, it amused.

Entering the training room often meant being thrust in a male dominated scenario with an audience that largely resembled a collection of our early ancestral primates across various stages of evolution, with the smells and scratching that went with it. And gold chains glinting from hairy chests visible through unbuttoned shirts.

Sorry if am grossing anyone out here. Am in a realist mood and feel like exploring or rather, exposing gritty underbellies of worklife. What’s that you ask? No, no. In most cases, the bellies were well confined. What I’m trying to say is, am in a gritty underbelly state of mind. Due apologies to Billy Joel.

Okay, let’s get a move on before this deteriorates further.

However, the first time I realized that I was viewed as ‘one of the boys’ in a professional context, was in completely different circumstances.

Occasion no. 2: A giant boardroom with a beautifully polished circular mammoth table, in a building tastefully and impeccably furnished, seated across from a team consisting of the VP, GMs & Brand managers of two SBUs of a multi-crore company whose brands are a household name here.

Watching their MDs at these meetings was extremely edifying. It was a privilege watching them make quick, incisive decisions. Cutting through the pfaff that was usually discussed for agonizing hours or even months by all of us.

In these meetings everyone would state their stances on various issues after which the MDs joined in and took the final call. This was standard procedure every month.

The half of the meeting that took place before the directors joined in was much more casual. Everyone relaxed in various comfortable poses in their chairs, legs stretched and one particular guy always took this opportunity to catch up on his nap. He had a trick of blending into the background somehow – all the while with an expression that looked like he was in deep, profound thought. I was convinced otherwise. The occasional gentle snore helped me arrive at that conclusion.

Once in two weeks, the ad agencies joined in. This was one of those weeks.

We’d already had an excruciating 3 hour long discussion. The tray of biscuits had nothing left on it but a few crumbs. And this was before it even reached my end of the table. Well, the room had 10 men full of hearty appetites. The office boy, fed up of serving and teas and coffees, substituted with glasses of water instead.

The room appeared animated briefly once he refilled the tray of biscuits. The sleeper opened one eye and grabbed 3 at the same time. I was deeply offended at this lack of consideration.

The Britannia Bourbon ones disappeared at record speed about 6 people down the row from me.

The Parle Gs were last to go, under duress.

Clearly, no one felt in need of any glucose supplementation. Empty tray at my end yet again.

Why was I even noticing this? It was to keep from throwing myself out the window on yet another endless repetition of all the pros and cons being discussed ad nauseum.

Their ACs worked super efficiently, and the temperature was Siberian. I couldn’t get more uncomfortable.

Suddenly, the door behind me opened with a decisive swing, which could only be the director.

What caught my eye was the sudden, amazing transformation. It was like watching a Domino effect.

The veep right across from me sat up straight, one hand automatically flying to his tie. His partner, did the same. Sleepy guy suddenly looked wide awake and alert and uncurled his spine. It was wonderful to watch. Buttons got buttoned and biscuit crumbs got brushed away. All in a few discreet split seconds.

LL who’d sneaked a look over my shoulder, looked a little red and was similarly fingering his tie and straightening his files. This was odd. He was usually unintimidated and unfazed by the directors.

The new entrant walked into my line of vision.

She was the stunning, new creative director (CD) from the agency, taking over to present a few concepts.

No wonder the wilted team now looked its smart and shiny best. It was just like a shot from one of those David Attenborough nature shows where mushrooms grew in fast-forward or petals unfolded at high speed. Like watching a stadium crowd wave.

This was human stimulus-response at its best.

Yep, I was clearly – one of the guys.

Resuscitation

November 8, 2008

It was one of those days again.

Had reached office at 8 a.m. and a whole 12 and a half hours later, was still there.

Did I mention that we were understaffed and overburdened? Or that we could have held a record for the highest attrition? Lately, I’d forgotten what sunlight looked like.

Since it had always been my burning ambition since childhood to be ‘independent’, I was happy to be working in an office, earning my own income, rubbing shoulders with – well, not exactly the ‘who’s who’ of the advertising and marketing world, but quite close.

Plus, the terrible impression I had of those who worked in “business” was slowly changing. Some of the people who did this were actually human. Not heartless, cut-throat, ready to sell their own grandmother.

‘Some’ is the key word here, of course.

LL was a brilliant orator and he was quite different while interacting with our clients. He was charming, affable and humorous. He bent a sensitive ear to our clients’ woes when required and when a client wasn’t quite convinced, he was passionate and forceful in making his point.

Witnessing this for the first time, I was amazed at the transformation. I counted myself amongst his many admirers, for his intelligence and genuinely successful marketing tactics. And I was still proud to be amongst the chosen few recruited by him. (Notice the subtle self-flattery).

Thinking back, this must have been the quality that Adolf H. aroused whenever he spoke publicly. I’d read somewhere that without quite being able to recall any particular sentence of his speech, budding or fellow Nazis were willing to follow his ideology blindly, once at the receiving end of his magnetic oratory.

I was similarly still overawed by LL and admired the fact that he had set up a whole organisation like this, which ran on professional lines.

Ofcourse, I had many misconceptions as will become clear over time.

This was one of the days everyone at work had witnessed him being unnecessarily nasty with a newly recruited sweet, timid girl who had made a simple error in a communiqué to the client. His sarcastic comments yelled at the topped of his voice reduced her to tears. We also watched him spectacularly lose his temper with another guy who’d dared send a press-release write-up to the client without LL’s having seen it first. What upset him primarily was that his own quote was not included in the press release. LL did not like losing any opportunity of being quoted in media and ranked any journalist’s call as the highest priority.

I was sure he’d have a couple of resignations on his table by tomorrow morning. And we’d continue losing people almost as fast as we hired them.

All us Marrkitians* soon understood that LL was rabid about getting credit for his contributions no matter how negligible. We were so used to him taking credit publicly, even for our team’s ideas that we never thought about why he couldn’t share the credit a bit. Or use “we” instead of “I” while talking of a successful launch or repositioning.

*Refer to ‘Glossary of Marrkit’s Marketing Terms/ Office Jargon’ section for meanings

Still trying to come to terms with what colossal ego could get a kick out of picking on youngsters like that, I was revising my earlier impressions of him – largely got from his media personality. Oh yes, he was very often to be seen on the business news channels and widely quoted in marketing articles.

Did I mention already that we all had many misconceptions?

One of his favourite quotes recently was that the fifth ‘P’ – ‘People’ are most important in an organisation and must be treated well. Well, he didn’t seem to be acting on it himself, did he? I did reflect on how he had never taken such liberties with some of us who were still loyal. I would never have stood for this sort of treatment. I’d made errors in judgement too, but followed that adage of never repeating a mistake again, which was getting me ‘good’ to ‘excellent’ performance ratings every quarter. (I’m sure you’ll allow the continuing self-flattery here)

He also chose to mentor me, as this was my first job. This meant I was exposed to long, lengthy reminisces from him of his first job and subsequent ones. By now I knew his life history by heart. He was highly experienced in the corporate way of life, and passed on lots of useful tips on handling various situations, clients, people. I appreciated this interest and this was one of the reasons he fostered loyalty.

Over tea (for him), coffee (for me) and soggy biscuits in his office, he would narrate many interesting anecdotes from his early working days. I found these fascinating – each episode ended with him achieving fantastic targets, or reaching glorious new levels of sales for the companies in question, or devising a brilliant marketing strategy in the nick of time to save the brand from ruin by the new, deadly competitor. Or reaching hitherto unaccessed markets in remote locations and placing the product there.

I was enchanted and saw him as the gladiator of the sales and marketing world, who had now retired into consulting for lesser mortals.

Or perhaps it would be more correct to say – he saw himself that way.

I was beginning though, to feel uncomfortable about the fact that I was tending to take the easy way out. By simply doing everything his way – compromising on what anyone else thought was best for the situation, including my own judgement. To use a trivial example, in any press release we penned on the client’s behalf, I would automatically include a discerning quote from LL, which he sometimes found good enough to not improve on at times. One clearly needed to develop a very thick skin to be working with him. Was I getting one? Telling myself that I had to earn a living and that he was basically honest and ethical as far as I could see, I decided that we had no right to question any of his tactics. After all, we were earning a living thanks to him, and it was his company. Things could be worse.

All in all, the day was one of those which whizzed by with unimaginable speed, ate up my lunch break, and included uncomfortable thoughts crowding in, about my employer.

I badly needed to cheer up, get home, relax, watch some Frasier.

And an ‘approval’ from LL on another strategic note drawn up and his signature on it. Knowing that once I got this, I was a free bird for the day, nay, for the evening, I barged into his cabin.

I knew he was getting an update from another Sales head (let’s call him Mr. Milkah) on what was going on in his territory. Mr. Milkah had a naturally lugubrious countenance and I wondered why the atmosphere seemed funereal.

This was not one of my clients, however, so I barely listened to what was going on.

LL didn’t mind that I’d intruded. He knew that this note had to be sent right away. While nodding at Mr. Milkah across from him, he casually skimmed through my file.

“And our team is doing a really good job. We have expanded in many new territories already. A lot of first-time orders”, said Mr. Milkah, looking mournful.

“Good, good..”, said LL absentmindedly. His Cheshire cat grin was in place like a fixture. Depending on his mood, it could make him look menacing or happy.

“And we have even converted some outlets completely. They have stopped keeping our competitor’s product”.

“That’s great news. Congratulations..”, chuckled LL, still not looking up.

Mr. Milkah didn’t mind. He was on a roll.

“All thanks to you Mr. LL”, he said dolefully, giving credit where it was due.

Now I started to pay attention. I badly needed to hear something good, something that would affirm that I was working for a marketing whiz and that all this daily drama with emotionally battered colleagues, was worth it.

I looked over at Mr. Milkah. He finally smiled and so did I. LL very flatteringly introduced me as one of his brightest and best and spoke of how my clients had increased their business with us since I’d taken charge. Flattered, I promptly forgave him his past sins.

Yep, back in those days, it was usually that easy with me. And well, timely bonuses and pay hikes also helped.

Mr. Milkah decided to impress me, though his words again seemed at variance with his demeanour.

“You know”, he added, “Thanks to LL, our business has increased and my area’s sales have gone up so much that our Directors are really happy.”

“That’s wonderful”, I responded. “But I’m not surprised. That’s what we usually deliver for all our clients”.

“And that amazing idea he gave us, was so good..”, Mr. Milkah continued, looking even more depressed. I wondered if something was wrong, despite the breaking news of record sales he seemed to be reporting.

LL pointed out a minor rephrasing to me in the document. I peeked over while nodding at Mr. Milkah, now paying attention to what LL was trying to whisper.

Mr. Milkah continued his woeful rave, “The team was so reluctant at first, but I explained it to them like LL had to me. We arranged a bus ride for them and called them all for a training…”

I listened with half an ear trying to simultaneously fix my expression such that either party would feel I was paying them attention.

“…I had to give them all, what is it called? My English is not so good. I am so bad at all these terms. Ah yes, mouth-to-mouth. I personally gave them. Each and every one..”

My attention snapped back. My God! He was describing a catastrophe. Hadn’t I read something about it in today’s papers? A bus load of tourists got stuck in a landslide? Surely that wasn’t Mr. Milkah’s sales team? And that too, headed for a training that Marrkit was indirectly responsible for!

LL too was looking over his glasses at Mr. Milkah. He looked over and noticed my expression. And went back to reading the file. Thick-skinned indeed.

Unable to believe that even LL could be so completely heartless to this tale of mayhem and horror, I stared with shock at Mr. Milkah.

“Oh my God, how are they now?”, I asked, not really wanting to hear the answer.

Mr. Milkah too, apart from his general expression of woe, seemed to be maintaining his composure quite well. He frowned at my question.

“Who?”

“The sales team!”

“They are fine, thank you”.

“Glad to hear it”, was all I could say, still in some shock. I imagined them all in a row of beds, in some hospital, recovering from the accident and showing up for work swathed in bandages.

LL finally looked up. “Mr. Milkah, Mr. Milkah…”, he chortled. By now I was feeling sick that he could giggle at such news.

“Mr. Milkah….”, LL said, wagging a finger at him, “It’s called ‘Word of Mouth’. Not Mouth to Mouth. Hahaha! It’s word-of-mouth marketing – THAT’s what it’s called”.